2025 May-2025 October
Team project feat. official 9292 app
# App #Desk research #User research #Persona #Usability test #Redesign-evaluation
Redesign the route planning app 9292
In the near future, we may have the capability to extract and continuously track data from our brains.
However, this capability brings with it several challenges. While extracting brain data sounds intriguing, it is also invasive and raises concerns about its proper application.
Questions about when, why, and how this data will be used are critical and require thorough research.
About Two Challenges in this project
1. Enhance the functionality of 'Set up moving pace'
9292 has identified the need to improve the “set up moving speed” feature. While they anticipate innovative potential for this feature, it has not been widely adopted by users, prompting a request for design recommendations. Accordingly, several research questions arise:
1. In what situations might users need to set their movement speed?
2. When should this setting be applied?
3. What changes might occur once users have this information?
4. Additionally, is this feature truly needed, and which user groups might benefit from it?
2. Enhance the overall user experience
Despite the 9292 app’s advanced development, it lacks a clearly defined target audience. This ambiguity in defining the target group may lead to overlooked potential issues and missed development opportunities. Accordingly, several research questions arise:
1. Can this app be categorized into several personas?
2. What are the main user groups’ usage flows and needs?
3. Any existed UX/UI issues or potential design opportunities for target users?
About Research process and outcome
In terms of research
We created personas, identified use patterns, and mapped users' functionality priorities.
In Phases I and II, we conducted desk and user research to gain a comprehensive understanding of 9292’s users. This provided a clearer view of their traits and needs, enabling us to prioritize, improve, and redesign features within 9292.
In terms of Design
We recommended improving access to adding favorite spots and creating a starter guide that integrates walking speed adjustments and other customization features
Based on insights from phase II, we created multiple prototypes for quick design validation.
About 9292 app
A famous and mature route planning APP in Netherlands
The app 9292 is a route planning app made to provide the users with all the needed information during their journey from the beginning to the end.
#1
A mature route planning app with all essential functions
The 9292 app offers more than basic route planning features. It includes personalized options such as setting walking speed, ideal walking time, saving search shortcuts, and providing music games.
#2
Dedicated to developing personalized features
The 9292 app offers more than basic route planning features. It includes personalized options such as setting walking speed, ideal walking time, saving search shortcuts, and providing music games.
#3
Committed to extending the user journey
On the surface, as the app’s slogan indicates, “9292 travels with you,” it aims to extend the user journey beyond just providing route information. This aim differentiates it from similar apps.